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NEW YORK CITY BABY BASICS INITIATIVE: COLLABORATING PARTNERS

The What to Expect Foundation takes its name from the 26 million copy best-selling What to Expect pregnancy and parenting series, and reaches out to the millions of families, living in poverty, who can neither afford, nor perhaps read those books. The Foundation has created the Baby Basics, a prenatal health literacy program that provides comprehensive information and health literacy support to expecting families in-need, and the healthcare providers who serve them. The Foundation's Baby Basics has reached over 100,000 families across the country. The NYC initiative will codify and evaluate a replicable Baby Basics prenatal literacy model that the Foundation will disseminate nationally.

Medical and Health Research Association of New York City, Inc. (MHRA) is a New York City focused not-for-profit organization which provides reproductive health services, including prenatal care, to over 23,000 patients through its MIC Women's Health Services program, a network of 8 centers located throughout NYC. MHRA offers a comprehensive approach to services that includes family support through its Bushwick Bright Start Healthy Families New York Program, labor and delivery coaching through its Doula program, and nutrition services and food vouchers through its Neighborhood WIC Program. Two of MHRA's MIC Brooklyn sites and its other programs, coupled with MHRA's leadership in rigorous, independent public health research and program evaluation will enable the Baby Basics Initiative to carefully track outcomes, evaluate and report on the program effectiveness.

The Literacy Assistance Center (LAC) is a not-for-profit agency that provides referral, training, information and technical assistance services to hundreds of adult and youth literacy/ESL programs in New York . The LAC citywide health literacy initiative is already addressing the myriad of general health issues facing adult learners. LAC will create a prenatal health literacy-training program and additional curricula to support the program.

The Primary Care Development Corporation (PCDC) expands and enhances access to primary care in underserved communities by building and providing operational and clinical technical assistance programs for health care providers. PCDC helps organizations make principled, sustainable and reproducible changes. This initiative builds on PCDC's recent prenatal initiative focusing on creating structured change within provider networks and calls upon their strength in program building and codification. For the purposes of this initiative, PCDC will provide project management services by overseeing and coordinating the planning, implementation and evaluation of the project and supporting communication among project partners.
Copyright 2000 Primary Care Development Corporation